QUORA MARKETING PARTNER
The CX platform that allows you to see every customer, touchpoint, and outcome.
3P Tracking Partner: DISQO
The DISQO CX platform allows advertisers to understand the full-funnel impact of their campaigns, from awareness all the way through a consumer’s journey to purchase. With its 100% opted-in proprietary audience of 2M+ members, brands advertising on Quora work with DISQO to connect attitudes and behaviors, gaining a complete picture of their campaign effectiveness.
The DISQO Brand Lift product measures lift in aided and unaided awareness, familiarity, favorability, consideration, purchase intent, ad awareness, and tagline association.
The DISQO Outcomes Lift product measures lift in post-exposure online behavior such as search, site visitation, and e-commerce for the brand, its competitors, and its category.
With DISQO, brands and agencies eliminate blindspots and prove their campaign value throughout the full funnel with consented cross-platform ad measurement. DISQO’s Brand Solutions measure Brand and Outcomes Lift across all platforms – online video, display, social, mobile, e-commerce, CTV, and TV – and are powered by the largest direct audience of US consumers, reducing the need for outdated technology like cookies, mobile IDs, or other unstable identifiers.