3P Tracking Partner: DISQO
The DISQO CX platform allows advertisers to understand the full-funnel impact of their campaigns, from awareness all the way through a consumer’s journey to purchase. With its 100% opted-in proprietary audience of 2M+ members, brands advertising on Quora work with DISQO to connect attitudes and behaviors, gaining a complete picture of their campaign effectiveness.
The DISQO Brand Lift product measures lift in aided and unaided awareness, familiarity, favorability, consideration, purchase intent, ad awareness, and tagline association.
The DISQO Outcomes Lift product measures lift in post-exposure online behavior such as search, site visitation, and e-commerce for the brand, its competitors, and its category.