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5 Ways to foster creativity on your team
Creative thinking and creativity are highly valued in many areas: from project management and human resources management, to copywriting and, of...
5 Steps to a successful content strategy
Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new...
10 Signs it’s time to test a new advertising channel
Are your advertising campaigns stuck in the same rut? Are you struggling to reach the right audience at the right time? If so, it might be time to...
On-Demand Webinar: Cracking the Content Marketing Code
There is an unprecedented amount of content out there today. A Statista report estimates that a mind-boggling 120 zettabytes of data will be...
Brand building and intent marketing work in tandem—not as standalone strategies
Rajiv Dubey, the veteran media and marketing professional with over three decades of rich experience, heads Media at the homegrown brand Dabur. In...
Social media is the real-life barometer of customer sentiment
The marketing head opens up the ethos of the bank, the importance of authenticity, why digital media is unique, why Quora is interesting and much...
Gen Z in the US
Quora Chief Revenue Officer Vinay Pandey is featured in the latest report from Global Web Index, Gen Z in the US. The report offers new GWI data on...
Celebrating Women’s Day: Quora insights and conversations
Leveraging Quora Ads to connect with an engaged and empowered audience Women have made significant progress in the pursuit of gender equality, but...
How businesses can build successful social media communities
Excellent services or products are definitely the foundation of a successful business. But now potential customers pay attention to the atmosphere...
A comprehensive guide to 1st, 2nd, and 3rd-party data in digital advertising
As digital marketers, understanding how to obtain clean data is essential for making sound decisions, maintaining compliance, and achieving success....
The role of UGC in your content strategy and why it’s important
Along with content created by businesses, it's not uncommon to find content from audiences. This is user-generated content (UGC). It’s recognized as...
As tech evolves, brands should be more human
Seasoned marketer Roshni Das takes us through her approach to new-age marketing and the necessary tools to drive it. As part of the afaqs! and Quora...
How to prioritize and manage digital advertising tasks
Everyone has their own process for reviewing data, making adjustments, and explaining why they do what they do when it comes to ongoing and...
25 Habits of successful digital marketers
Digital marketing is constantly changing, but there are ways you can make sure your campaigns stay in tip-top shape. If you have some downtime in...
How to use the holidays to get ahead
The pace of the business owner’s work-week can be so fast and so relentless that it can be hard to even conceive of what you’d do with two whole...
Don’t be an advertiser—be a content creator
"We have always believed in being a content creator rather than an advertiser" —Amul’s Jayen MehtaIn an interview with afaqs and Quora, Jayen Mehta,...
How to use your audience’s curiosity to power up intent
The content space is a busy place. India has approximately 80 million content creators, including video streamers, influencers, bloggers, creators...
7 Ways to grab your customers’ heartstrings (and spending power) this Christmas
With the season of giving just around the corner, our marketing is about to swing into high gear. But, with so many businesses vying for customers’...
Marketing lessons from the Macy’s Thanksgiving Parade
The Macy's Thanksgiving Day Parade is the perfect way to kick off the holiday season. Each and every year, families across the US gather to witness...
3 Little steps to launching a BIG holiday promotion
The holidays are here, people are racing to spend, and you're gearing up to launch a MASSIVE seasonal promotion to sell them your goods and...
How Quora leverages the power of intent
In this era of information overload, where customer expectations and behaviors are shifting, targeting the right audience with the right approach...
Guiding car and automobile purchase decisions in Festive Season 2023
Cars or bikes or any automobile, for that matter, is a big ticket purchase. It is preceded by a lot of primary and secondary research. Prospective buyers explore features,...
Fashion and jewellery insights for Festive season 2023
The Indian fashion market has been growing at a brisk rate and is expected to reach a size of USD $115-125 billion by 2025, according to Times of India. Fashion brands are now...
5 Ways to foster creativity on your team
Creative thinking and creativity are highly valued in many areas: from project management and human resources...
Quora advertisers see predictable, stable CPMs through Q4 and Q1
The holidays always offer something to look forward to: vacations, family gatherings, and some serious seasonal...
5 Steps to a successful content strategy
Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage...
Promoted Answers Playbook
Promoted Answers are Quora’s flagship ad format that lets you boost the distribution of existing Quora answers to...
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7 Ways to grab your customers’ heartstrings (and spending power) this Christmas
With the season of giving just around the corner, our marketing is about to swing into high gear. But, with so many...
3 Little steps to launching a BIG holiday promotion
The holidays are here, people are racing to spend, and you're gearing up to launch a MASSIVE seasonal promotion to...
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Why your company should have a page on Quora
Every business is interested in attracting new customers. Technology does not stand still, and to be competitive,...
Why advertise on Quora?
We’ve all heard the expression “Content is King,” but without the right approach, more content is just more noise....
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