Quora Resource Center
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10 Bots marketers should try on Poe
Poe is Quora’s platform that lets people ask questions, get instant answers, and have back-and-forth conversations with AI-powered bots. On Poe,...
What Quora Users Have to Say About: Fourth of July
Over 140 million US users come to Quora every month to gain knowledge, share stories, and find community—and they love to learn about holiday...
On-Demand Webinar: Transform Festive Marketing with Quora Ads
In India, festive shopping is a big deal. Everyone looks forward to this time of year, whether it's for buying gifts for loved ones or splurging on...
Ride the wave of shifting consumer trends with high-intent marketing
In a collaborative effort between Quora For Business and Intel, Apurva Jani - Marketing Director, Intel India, an experienced Sales, Marketing, and...
5 Rules for creating effective content
Content is king. I'm sure you've heard this phrase many times, and for good reason. A well-developed content strategy, competently written and...
5 Reasons your business needs a blog
When it comes to promoting their business or PR, everyone thinks of the traditional channels and opportunities: media publications, social...
9 Interview questions to ask your next digital marketing hire
Digital marketing is a fast-changing field with a range of new channels and technologies introduced every year. Hiring qualified candidates who are...
5 Ways to foster creativity on your team
Creative thinking and creativity are highly valued in many areas: from project management and human resources management, to copywriting and, of...
5 Steps to a successful content strategy
Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new...
10 Signs it’s time to test a new advertising channel
Are your advertising campaigns stuck in the same rut? Are you struggling to reach the right audience at the right time? If so, it might be time to...
On-Demand Webinar: Cracking the Content Marketing Code
There is an unprecedented amount of content out there today. A Statista report estimates that a mind-boggling 120 zettabytes of data will be...
Brand building and intent marketing work in tandem—not as standalone strategies
Rajiv Dubey, the veteran media and marketing professional with over three decades of rich experience, heads Media at the homegrown brand Dabur. In...
Social media is the real-life barometer of customer sentiment
The marketing head opens up the ethos of the bank, the importance of authenticity, why digital media is unique, why Quora is interesting and much...
Gen Z in the US
Quora Chief Revenue Officer Vinay Pandey is featured in the latest report from Global Web Index, Gen Z in the US. The report offers new GWI data on...
Celebrating Women’s Day: Quora insights and conversations
Leveraging Quora Ads to connect with an engaged and empowered audience Women have made significant progress in the pursuit of gender equality, but...
How businesses can build successful social media communities
Excellent services or products are definitely the foundation of a successful business. But now potential customers pay attention to the atmosphere...
A comprehensive guide to 1st, 2nd, and 3rd-party data in digital advertising
As digital marketers, understanding how to obtain clean data is essential for making sound decisions, maintaining compliance, and achieving success....
The role of UGC in your content strategy and why it’s important
Along with content created by businesses, it's not uncommon to find content from audiences. This is user-generated content (UGC). It’s recognized as...
As tech evolves, brands should be more human
Seasoned marketer Roshni Das takes us through her approach to new-age marketing and the necessary tools to drive it. As part of the afaqs! and Quora...
How to prioritize and manage digital advertising tasks
Everyone has their own process for reviewing data, making adjustments, and explaining why they do what they do when it comes to ongoing and...
25 Habits of successful digital marketers
Digital marketing is constantly changing, but there are ways you can make sure your campaigns stay in tip-top shape. If you have some downtime in...
Quora Ads Format Specs
Choose from a variety of Quora ads formats to meet your marketing goals. This guide will outline the sizes, file types, character counts and other specifications for each of...
Promoted Answers Playbook
Promoted Answers are Quora’s flagship ad format that lets you boost the distribution of existing Quora answers to reach a larger audience on the platform. Promoted Answers can...
Quora advertisers see predictable, stable CPMs through Q4 and Q1
The holidays always offer something to look forward to: vacations, family gatherings, and some serious seasonal...
Boost your Promoted Answers performance with Poe
Poe is Quora’s platform that lets people ask questions, get instant answers, and have back-and-forth conversations...
Quora Pixel 101
The Quora Pixel measures conversion data for campaigns in the Quora Ads Manager, driving insights that can help...
Quora Ads Targeting Tips
Quora Ads offers eleven targeting options, giving brands the ability to connect with customers in the right place...
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7 Ways to grab your customers’ heartstrings (and spending power) this Christmas
With the season of giving just around the corner, our marketing is about to swing into high gear. But, with so many...
3 Little steps to launching a BIG holiday promotion
The holidays are here, people are racing to spend, and you're gearing up to launch a MASSIVE seasonal promotion to...

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Why your company should have a page on Quora
Every business is interested in attracting new customers. Technology does not stand still, and to be competitive,...
Why advertise on Quora?
We’ve all heard the expression “Content is King,” but without the right approach, more content is just more noise....
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