Thought Leadership Archives - Quora for Business

5 Ways to foster creativity on your team

Creative thinking and creativity are highly valued in many areas: from project management and human resources management, to copywriting and, of...

5 Steps to a successful content strategy

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new...

10 Signs it’s time to test a new advertising channel

Are your advertising campaigns stuck in the same rut? Are you struggling to reach the right audience at the right time? If so, it might be time to...

On-Demand Webinar: Cracking the Content Marketing Code

There is an unprecedented amount of content out there today. A Statista report estimates that a mind-boggling 120 zettabytes of data will be...

Brand building and intent marketing work in tandem—not as standalone strategies

Rajiv Dubey, the veteran media and marketing professional with over three decades of rich experience, heads Media at the homegrown brand Dabur. In...

Social media is the real-life barometer of customer sentiment

The marketing head opens up the ethos of the bank, the importance of authenticity, why digital media is unique, why Quora is interesting and much...

Gen Z in the US

Quora Chief Revenue Officer Vinay Pandey is featured in the latest report from Global Web Index, Gen Z in the US. The report offers new GWI data on...

Celebrating Women’s Day: Quora insights and conversations

Leveraging Quora Ads to connect with an engaged and empowered audience Women have made significant progress in the pursuit of gender equality, but...

How businesses can build successful social media communities

Excellent services or products are definitely the foundation of a successful business. But now potential customers pay attention to the atmosphere...

A comprehensive guide to 1st, 2nd, and 3rd-party data in digital advertising

As digital marketers, understanding how to obtain clean data is essential for making sound decisions, maintaining compliance, and achieving success....

The role of UGC in your content strategy and why it’s important

Along with content created by businesses, it's not uncommon to find content from audiences. This is user-generated content (UGC). It’s recognized as...

As tech evolves, brands should be more human

Seasoned marketer Roshni Das takes us through her approach to new-age marketing and the necessary tools to drive it. As part of the afaqs! and Quora...

How to prioritize and manage digital advertising tasks

Everyone has their own process for reviewing data, making adjustments, and explaining why they do what they do when it comes to ongoing and...

25 Habits of successful digital marketers

Digital marketing is constantly changing, but there are ways you can make sure your campaigns stay in tip-top shape. If you have some downtime in...

How to use the holidays to get ahead

The pace of the business owner’s work-week can be so fast and so relentless that it can be hard to even conceive of what you’d do with two whole...

Don’t be an advertiser—be a content creator

"We have always believed in being a content creator rather than an advertiser" —Amul’s Jayen MehtaIn an interview with afaqs and Quora, Jayen Mehta,...

How to use your audience’s curiosity to power up intent

The content space is a busy place. India has approximately 80 million content creators, including video streamers, influencers, bloggers, creators...

7 Ways to grab your customers’ heartstrings (and spending power) this Christmas

With the season of giving just around the corner, our marketing is about to swing into high gear. But, with so many businesses vying for customers’...

Marketing lessons from the Macy’s Thanksgiving Parade

The Macy's Thanksgiving Day Parade is the perfect way to kick off the holiday season. Each and every year, families across the US gather to witness...