Success Story
Hettich
Unlocking Success: How Hettich transformed their brand story through innovative marketing on Quora
44.55%
View-through rate
Quora Internal Data
23.57M
Impressions
Quora Internal Data
About Hettich
Hettich is a leading player in innovative furniture fittings, built-in appliances, and door hardware solutions. Renowned for their commitment to quality, functionality, and design, Hettich enhances the user experience in homes and offices through a wide range of products. With a presence in over 80+ countries, they are dedicated to providing solutions that blend seamlessly with modern living.
Solutions
Industry
Location
Their Goal
Showcase cutting-edge technology for home interiors
Hettich aimed to increase brand awareness and engagement among homeowners, interior designers, and builders. Their goal was to showcase their cutting-edge furniture fittings, built-in appliances, and door hardware in a way that resonates with potential customers, driving interest and ultimately increasing sales.
At Hettich, we believe in the magic of storytelling to break through the advertising clutter. In a world saturated with noise, creating meaningful, high-quality content is not just a priority but a necessity. Our recent brand campaign reflects this philosophy, showcasing the power of connecting and engaging with audiences through stories that resonate deeply.
Aditya Jalgaonkar
AGM-Marketing
Hettich India
Their Solution
Targeted advertising for maximum impact
To achieve their objective, Hettich partnered with Quora to utilize targeted advertising solutions. By focusing on specific demographics interested in home improvement, interior design, and renovation, they aimed to reach an audience actively seeking quality and innovative solutions for their spaces.
Click on the image to enlarge
Their Creative
Crafting engaging stories through visual excellence
Hettich crafted visually appealing and emotionally engaging content that spotlighted the unique features of its products through captivating storytelling and immersive video format. The campaign vividly illustrates Hettich's innovative furniture fittings and built-in appliances, seamlessly turning everyday moments into extraordinary, magical experiences within living spaces.
Their Advice
Leverage relevant conversations to garner engagement
The Hettich team advises brands looking to engage with audiences on Quora to focus on delivering high-quality, informative content. Understanding the audience’s needs and providing valuable solutions, especially in areas like furniture fittings and built-in appliances, can significantly enhance engagement and build trust.
Their Results
Achieved outstanding results and expanded reach
The campaign resulted in impressive metrics, including a view-through rate of 44.55% and 18,598 clicks from 10,50,060 views. With 23,57,070 impressions, Hettich expanded their reach significantly, fostering awareness and interest in their furniture fittings, built-in appliances, and door hardware among their target demographics.
By leveraging Quora ads, we reached targeted demographics effectively, amplifying our message. We’re proud to share our journey and inspire others to explore the limitless potential of creative marketing.
Aditya Jalgaonkar
AGM-Marketing
Hettich India
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