Last month we launched Quora’s Pixel Tracking Program, and today we’re excited to announce the program’s second partnership with Integral Ad Science (IAS).
About Quora’s Pixel Tracking Program
Quora’s Pixel uses cookies to attribute conversions to your ad campaigns. However, there are scenarios where a cookie isn’t present and unable to attribute conversions to Quora. This can undermine your Quora ads’ performance.
The Pixel Tracking Program was started with the goal of providing advertisers with more transparency into their ads’ performance. As of today, businesses working with DoubleVerify and IAS can implement impression tracking to verify their Quora ads’ delivery and more.
About IAS
IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. IAS does this through data-driven technologies with actionable real-time signals and insight.
Getting started
With our IAS integration, you can easily add impression tracking links to your Quora Ads. Existing IAS customers can visit the Quora Ads help center for implementation instructions and FAQs. For businesses new to impression tracking, you can contact the IAS team for assistance getting started.
