Quora Resources

Quora Ads is now partnered with DoubleVerify

5 min read
Updated February 14, 2022



We’re thrilled to announce our partnership with DoubleVerify, which is the first of Quora’s Pixel Tracking Program!

The Pixel Tracking Program was started with the goal of providing advertisers with more transparency into their ads’ performance. As of today, businesses working with DoubleVerify can implement impression tracking to get a complete picture of their Quora Ads campaigns’ performance.

What is DoubleVerify?

DoubleVerify powers the new standard of marketing performance, giving advertisers clarity and confidence in their digital investment. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.

How does this impact businesses?

Quora’s Pixel uses cookies to attribute conversions to your ad campaigns. However, there are scenarios where a cookie isn’t present and unable to attribute conversions to Quora. This can undermine your Quora ads’ performance.

Quora’s DoubleVerify integration makes it easy for businesses to implement impression tracking. The additional data gained provides more insight into ad performance, allowing brands to better understand their campaigns’ impact.

How can I get started?

Businesses new to impression tracking can get in touch with DoubleVerify here. For existing customers, you can visit the Quora Ads help center for implementation instructions and FAQs.

Noam Cadouri
Head of Business Development and Sales Strategy & Operations
Noam helps companies execute strategy and product development by building and leading Partnership & Revenue teams. He currently leads Quora's business development and sales strategy & operations.

Resources to help you drive more traffic on Quora …

Start reaching your audience today

Create your Quora Ads account and start reaching your audience today.

Book a consultation with a Quora expert

Discover opportunities to grow your business with a Quora expert.



By submitting this form, you agree that Quora may contact you about its products and services according to our Privacy Policy. You can unsubscribe from Quora marketing emails at any time by clicking the unsubscribe link in the email.

Share This