Celebrating Women’s Day: Quora insights and conversations

Leveraging Quora Ads to connect with an engaged and empowered audience

Women have made significant progress in the pursuit of gender equality, but there is still so much work to be done. On Quora, women from all walks of life share their experiences, advice, and knowledge on topics related to women’s empowerment. In honor of International Women’s Day on March 8, we’ll be highlighting some of the conversations and questions from Quora that celebrate women’s empowerment.

One of the questions that often comes up on Quora is, “What does women empowerment mean to you?” The answers are diverse, with some defining it as equal opportunities and respect for women, while others see it as giving women the freedom to choose their own paths. One user said, “Empowerment for women means giving them the ability to make choices for themselves without societal, cultural, or political pressures.”

Another important topic that comes up on Quora is women’s representation in leadership positions. According to a McKinsey report, companies with more women in leadership roles tend to perform better financially. We have seen this perspective reflected in conversations on Quora about how to increase the number of women in leadership roles. One user suggested, “We need more women in leadership positions because it sends a message to the younger generation that women can hold any position they want.”

Quora is also a platform where women entrepreneurs share their experiences and insights. According to a report by the Global Entrepreneurship Monitor, the number of women entrepreneurs has been steadily increasing over the years. Quora provides a space for women entrepreneurs to share their success stories, the challenges they face, and tips for starting and growing a business. One user shared, “Women entrepreneurs need to be confident and not be afraid to take risks. It’s okay to fail, and failure is just a learning experience.”

On this International Women’s Day, advertisers targeting women can leverage Quora Ads to promote their products and services to an engaged and empowered audience. Quora is proud to have many highly accomplished women on the platform, many of whom are corporate executives and emerging entrepreneurs.  

Quora insights

Quora is proud to be a hub for empowered women. Compared to the average internet user, women on Quora are more likely to be corporate executives and emerging entrepreneurs. They have purchasing power, own assets, play sports, and are passionate about health, technology, and environmental issues.

Compared to the average internet user, women on Quora are:

Based on Quora Internal Data

How advertisers can leverage Quora Ads on International Women’s Day

Quora Ads provides a targeted approach to reach this high-intent audience with messages that align with their interests and behaviors. Advertisers can create ads that showcase their brand’s commitment to diversity and equality. They can also leverage Quora’s suite of targeting options to reach specific audiences based on their interests and behaviors on Quora.

On this International Women’s Day, we celebrate the women of Quora and all women who are working towards a more equal and empowered world. Let us continue to work together towards a future where every woman has the freedom to choose her own path and to achieve her full potential. And to advertisers, we encourage you to leverage Quora Ads to connect with this engaged and empowered audience and to promote your brand’s commitment to diversity and equality.