Quora Insights

Technology on Quora | AMER

Reach millions of technophiles

Quora users have long been fascinated by technology; from the latest iPhones to advancements in artificial intelligence. In fact, Quora users are 144% more likely to be tech early adopters.
Today, over 109M users follow the Technology topic, and content related to technology receives 400M+ views a month. Whether your brand works in STEM education or B2B services, Quora offers a brand safe place for you to reach your target tech customer.

5 min read
Updated November 2021




Behind the screen

When you advertise on Quora, you tap into a vast audience of 300M+ unique monthly visitors — many of whom are interested in technology for work, school, or personal interest. 
Quora users are:


more likely to be interested in computers and coding


more likely to be a software developer


more likely to work in software development & computer engineering


more likely to work in IT

As our top technology questions show, Quorans are eager to explore new fields or select the best tech products on the market.

Most Viewed Technology Questions in 2021

Meet the decision makers

Quora isn’t just for tech consumers. Decision makers are increasingly turning to Quora to conduct research, evaluate products, and engage with others in their industry. 

Quora users are 57% more likely to be responsible for business purchases of IT, telecom, and technology products or services. This is evident in the tech topics that trended over the past year on Quora. Between 2020 and 2021, topics like SQL Server Analysis Services and Cloud Backup Services experienced a 1,000+% growth in topic views.

Buyers are ready — Reach them on Quora

68% of Quora users are planning to make a major purchase of electronics. Reach this valuable audience while they’re conducting research, by creating a Quora Ads campaign today.