Tap into Quora’s gaming community
With millions of gamers turning to Quora for in-depth gaming advice and recommendations, it’s a cheat code for reaching players ahead of critical purchase decisions. Connect with gamers during their research and discovery phases to influence their next purchase.
Gaming industry trends
The gaming industry continues to defy traditional demographics, with 3.2 billion global players spanning mobile, console, and PC platforms. This growing audience, combined with the rise of social gaming experiences, esports, and live-service games, has transformed how players discover and engage with new titles. Today’s gamers are spending more time researching purchases and seeking authentic recommendations before committing to a game.
gamers world wide¹
global gaming revenue²
of worldwide gamers subscribe to at least one subscription gaming³
of worldwide internet users play games on smartphones⁴
Gamers turn to Quora to ask questions about everything from hardware specs to gameplay strategies, creating a rich ecosystem of authentic gaming discussions. These high-intent conversations span a variety of topics that matter most to players.
Why gamers choose Quora
Gamers on Quora are drawn in by high-quality discussions from experts such as developers, gaming journalists, and experienced players who provide detailed responses. The platform’s question-and-answer format enables specific inquiries about gameplay mechanics, compatibility issues, and comparative features, making it a trusted source for confident purchasing decisions.
%
are interested in gaming⁵
%
use a smartphone for gaming⁵
%
spend up to two hours a day on games consoles⁵
%
played a game online with their real-life friends in the last month⁵
Gamers particularly value Quora’s detailed, experience-based responses when researching their next purchase, with our audience ranking the platform first in product research, expert opinions, and diverse perspectives compared to other social platforms⁶.
Best for researching a product or service
Best for expert opinons
Best for diverse perspectives
Reach gamers at every stage of their journey
Quora offers multiple touchpoints to engage gamers whether they’re researching new releases, comparing gaming gear, or seeking expert opinions.
Your gaming advertising strategy
Build your gaming campaign on Quora by connecting with players at every stage of their journey, from discovering new titles and researching specs to making final purchases. Whether you’re showcasing upcoming releases, driving wishlist additions, or converting comparison shoppers, here’s how to optimize your advertising approach across key campaign elements:
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Capture player attention by leading with dynamic gameplay footage, backed by authentic player testimonials and game soundtracks. Tailor your creative approach based on your audience segment, whether you’re targeting casual mobile gamers or hardcore PC enthusiasts. |
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Deploy video ads to showcase immersive gameplay, use image carousels to highlight key features and characters, and leverage Promoted Answers to provide in-depth game information from authentic developer voices. |
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Layer your targeting strategy across gaming hardware discussions, genre-specific conversations, and active purchase researchers. Combine topic targeting in relevant gaming spaces with behavioral signals from users actively engaging with similar games and platforms. |
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Track campaign performance through key conversion points like pre-orders and demo downloads, while measuring deeper engagement through video completion rates and site visits. Implement the Quora Pixel and Conversion API to capture the full impact of your gaming campaigns. |
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Ready to reach gamers on Quora?
Connect with our ads experts to build a campaign strategy that reaches players during their key research moments.
Footnotes:
1 Academy of Animated Art: Online Gaming Statistics and Facts: The Definitive Guide
2 Statista – Video Games Worldwide 2024
3 Morning Consult: The Subscription Economy Has Officially Infiltrated Gaming
5 Based on the GWI Core Q1 2024 survey of 13,597 participating global Quora users, aged 16-64.
6 Quora user survey of Quora feed compared to other platforms
