Quora Insights
Commerce on Quora | EMEA
Quora is for shopaholics
In a survey conducted by Global Web Index, Quora users in EMEA* are 53% more likely to be shopaholics. These are shopping enthusiasts who use social media to find products, follow brands, discuss products online, and have purchased a product online in past week.
Overtime, this led to an increase of shoppers reading Quora answers.
Quora is for shopaholics
In a survey conducted by Global Web Index, Quora users in EMEA* are 53% more likely to be shopaholics. These are shopping enthusiasts who use social media to find products, follow brands, discuss products online, and have purchased a product online in past week.
Overtime, this led to an increase of shoppers reading Quora answers.
To buy, or not to buy
93% of Quora users discover new brands and products from ads, and they are also
%
more likely to buy brands they see advertised
%
more likely to discover new brands and products from mobile app ads
However, they are not your typical impulse buyers. Over 300M+ unique monthly visitors come to Quora to compare products, offer their reviews, and ask questions before their next purchase. In fact, 65% of Quora’s EMEA users use the internet to research products.
Quora combines the intent of search engines with the community of social media, making it easier for consumers to learn about their favorite brands or research new ones. Some brands’ Quora topics experienced a 100+% growth in views compared to the previous year.
