B2B on Quora | AMER
Home of decision makers
Quora has hosted hundreds of business experts and thought leaders since launching in 2009. Today, entrepreneurs, managers, and industry leaders alike continue visiting Quora, making it a premier destination for decision makers.
Whether your business writes answers on Quora, or uses Quora Ads to deliver targeted ads, you will be reaching a high-value audience that is:
%
more likely to be in senior management
%
more likely to be in executive management
%
more likely to be a company owner or founder
Purchases start on Quora
With more decision makers visiting Quora, the population of users making business purchases has simultaneously risen.
Surveys conducted by Global Web Index found that Quorans are:
%
more likely to be responsible for business purchases
%
more likely to be senior decision makers
These users are actively asking questions, seeking advice, and researching products for their businesses. As a result, views on business-related content soared to 100M+ every month since the start of 2021, with popular discussions centering around product recommendations and specific business scenarios.
Most Viewed B2B Questions in 2021
Field professionals and B2B customers are joining these conversations to share their experiences, and businesses are taking note. Brands can leverage Quorans’ search-and-learn headspace to deliver tailored Quora ads, or answer sought after questions about their industry.
Find your niche
39% of Quora users are managers, and their expertise spans across multiple industries. This is evident in the topics that trended over the past year, as well as the types of business purchases Quorans are responsible for.
Likelihood of Quorans overseeing the following purchases
%
Marketing Services
%
IT, Telecom, & Business Technology
%
HR Services
Brands like ESET recognized the buying potential of Quora’s audience, and leveraged Quora Ads for its B2B initiatives. While platforms like LinkedIn offered niche targeting, upfront costs were higher. Whereas Quora served as a powerful neutral, generating higher quality leads at ~86% lower CPMs than LinkedIn.
One of the main benefits of Quora is that we can target individual questions, interests, and topics that are not available on other channels because they’re super niche. We definitely love Quora for that, because the audience for some of our products is equally niche.
Steven Vande Wydeven
Performance Marketing Lead
ESET North America