
Quora Insights
Auto on Quora | EUROPE

We’ve rounded up the latest Quora automotive audience insights in Europe. Read on to find out what topics have Quora users shifting into high gear.
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The Quora community is engaged across a variety of automotive topics

Europe
Quora users in Europe report high levels of vehicle ownership
%
of Quora users own at least one car



Our auto community is conducting research with intent to purchase


Quora’s affluent audience can spend on luxury brands
Drive a BMW

Drive a Lexus

Drive a Porsche

Drive a Volvo

Drive an Audi

Drive a Mercedes-Benz

Drive a Jaguar

Our auto community leads the charge towards EVs



including electric micromobility solutions


Quora users are ripe buyers for aftermarket parts suppliers


and they are already comfortable making major auto-related purchases online


Quora’s car buyers need to insure their purchases


Germany
Germany
Quora users in the Germany report high levels of vehicle ownership
%
of Quora users are interested in the economy and finance



Our auto community is conducting research with intent to purchase


Quora users are ripe buyers for aftermarket parts suppliers


and they are already comfortable making major auto-related purchases online


Quora’s car buyers need to insure their purchases


Quora’s auto community leads the charge towards EVs



including electric micromobility solutions


UK
UK
Quora users in the UK report high levels of vehicle ownership
%
of Quora users own at least one car



Our auto community is conducting research with intent to purchase


Quora’s affluent audience can spend on luxury brands
%
”of
Drive a Mercedes-Benz

Drive a Jaguar

Drive a Volvo

Drive a Lexus

Drive a Porsche

Our auto community leads the charge towards EVs



including electric micromobility solutions


Quora users are ripe buyers for aftermarket parts suppliers


and they are already comfortable making major auto-related purchases online

and they are already comfortable making major auto-related purchases online

Quora users come to the platform to gain knowledge.
“I actually signed up to Quora for the leisure of it because I like deeper conversation.”
Female
35-44 Years Old
“Quora is a one-stop destination for all the queries I have in life, the quality of answers received by experienced and professionals is top-notch.”
Male
18-24 Years Old
“I feel Quora is much friendlier than [other social platforms] and answering questions is intrinsically rewarding.”
Female
25-34 Years Old
Communities on Quora can ask questions and learn from one another—including your business.
But don’t just take our word for it.









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